Food is something that people can not live without, we need it every day. From the time we were born, we started to eat, so food is a crucial factor for us. On the other hand, nowadays people are so into the “Net” that they just can’t get over it. They can watch videos, communicate with friends, read blogs at any time and anywhere. When we talking about “Blog”, most of us may relate to the traditional blogs which and wordy and upload on a daily basis. In fact, “Blog” can be shown in a different way, especially “Food Blog”.
I realise that there are so many people love to hunt, or cook varieties of cuisines, and they share their experiences with the public and become one of the “food bloggers”. Therefore, for those who want to join the party, this is a blog that may give a helping hand for you; A discussion on how to build up your unique audience population, and ways to run the blog successfully so that bloggers and get fame from the industry.
Hope that you can get some ideas from this blog, here we go!
In order to become a “Food Blogger”, you should find a clear direction of your blog. There are different kinds of food blogs, it can be promoting restaurant, restaurant review, food video sharing or a detailed recipe. You should decide which one you have the most interest and bear in mind that food blog could really change people lifestyle, and really helpful in people’s daily life. Since I previously interviewed a focus group to know people habit about the food blog, people really do rely on the restaurant review before they dine out. Moreover, other respondents in the group also mentioned that before they cook, they would definitely search a recipe from any food blog and follow it step by step. Also, they would read all the comment of the blog to refer others experiences in following the recipe. That’s mean, a blogger would definitely influencing people’s decision and help people in their daily life, would also mean you have to be conscious of what you have written. This is also a part of the blogger’s responsibility.
To start a food blog, the most important thing is how to build up your audience. According to the data of the questionnaire that I made, people tended to read the blog which has more visualization. The more it visualized, the more audience you can attract. Since food blog is a trend, anyone can be a blogger within a second, they can upload their own blog for an instant. Standing out the blog would need unique content, high posting frequency and engaging with your audience.
Here is a sample that I want to share with you guys.
“Silver Spoon London” is one of the successful food blogs nowadays. This blog has become “Vuelio blog awards top 10” since 2016 and until now. The blog has a clear direction which is “Luxury restaurant review”. The blogger Angie, posts so frequently, at least one post each week, she has been kept posting for almost 5 years. In her blog, it is full of photo, people can clearly to know the environment of the restaurant and of course the food also. She will also describe the feeling that she had about the whole restaurant and the food. For each of the blog, she will list the address and contact number which really helps the reader to go to after they read her blog. She knows how to engage with the audience, she pays attention to each of the comment and replies to all of them.
One of the easiest ways to build to the audience is to join the community, Angie find some friends in the “Food Blog Community” which are both food blogger, they will gather and cooperate to try a new restaurant together, so that the regular audience from the blogger that she cooperate can also know more about Angie and maybe find interest in her and become her audience too.
This is the blog that she cooperates with other food bloggers:
http://www.silverspoonlondon.co.uk/2017/05/dalloway-terrace.html#disqus_thread
She also makes good use of social media to engage the audience:
Under each of the blog, you can see these three buttons, it helps people to share the blog to their own social media and help Angie’s blog get more fame.
Become a Food Blogger doesn’t only share your interest with the public, it can also become your future career. You can earn money by being a food blogger nowadays, you will have sponsors and advertisement through your blog. It is a journey and makes people dreams come true, there are so many successful cases within these few years, some of them making living by only manage their own blog and eat all day long and some of them publish a cookbook because of the success of their “recipe blog”.
Don’t hesitate to be a food blogger. It may change your life and make your dreams come true!
Tammy's Blog 