Nowadays people love the “Net”, they just can’t get over it. They can watch video, communicate with friend, read blog anytime and anywhere. When we talking about “Blog”, most of us may think of the traditional blog that full of words and upload on the blog sites daily. Actually “Blog” can be shown as different way, especially “Food Blog”.
For “Food Blog”, it can be a restaurant recommendation, restaurant review, food video sharing or a detail recipe. These “Food Blog” did change people life style, and get really helpful in our daily life. To find out how people influence by the food bloggers, our group have made a questionnaire to collect some quantitative data which to know more about people’s online behaviour and the opinion of the food blog.
Since we want to know more about their online behaviour so we ask the time that people will spend on the Internet. From Q1.1, we know that around 38% respondents always spend time on the online platforms. Around 49% of respondents spend 3-4 hours per day on the online platforms and 20% of respondents spend more then 6 hours on the online platforms. It is really a huge time within one day.
I really want to know does food blog influence people on their daily life. So I asked a question about choosing restaurant:
From Q3.1, we can see that most of the people will read the restaurant review from food critics(~31%) before they choose a restaurant. The second choice is having the suggestions from friends/ family. It is quite surprise me that people actually rely on the review more than their friends or family. And people are rarely or never seek for advice on the advertising from social media or the food magazines. It can show that although there are so many different information on the Internet, people still prefer to trust the information that about personal experience more than the information from the company it owns. People are more tend to find the information with realistic than just only famous.
Want to know how to write a good food blog, first we need to know what do the reader interests when they reading the food blog. From the result we can know that, customers recommendation (23%) make people most interested, after that is the food video (21%) which is some quick review or quick share of food making video.The third one is detailed recipe (19%). From the above question, we can know more about what topic do the reader want, they want the real experience, something entertaining and useful information.
From Q3.3, it shown that more then half of the respondents are tend to read a food blog which full of images, they want the blog more visualise. Some of them may also want to include the video or discount voucher. The least expectation of the food blog is full of texts. It may make the blog so bored and not attractive.
Beside the quantitative data, we have also collect some qualitative data by hosting a focus group, so that we can have a chance to ask some specify question.
Since I know that most of the respondent from questionnaire tend to read the customer experience before they choosing the restaurant, I want to know it is the same thought on the focus group. The result is quite similar, but the interviewees describe more detailed about they mostly use “Openrice”, since it can read through all the review easily and it contain photo of the food. It is so convenience compare with the traditional food blog. So people are love using it before finding the restaurant.
Also, one of the interviewee said she watch “Tastmade” on her spare-time. Tastmade is a channel that upload 1 minutes video of making different food, they have their own recipe and different theme of food. The interviewee think it is entertaining and she will still watch it no matter she will follow the video to make food or not, she think she get satisfy while watching the video on Tastmade.
When I ask about what they will do before they cook, one of the interviewee also said that she will search for the recipe online. She said it is so easy to find a specify recipe online, she also make an example of making a dish with chicken, just search “chicken” on the Internet, their may have plenty of the recipe of the food blog, she can choose any of it to follow. She can follow the recipe to buy the ingredients and follow all the step to make the food so she really love the detail recipe from the food blog, it is very useful.
Food Blog really help people in their daily life since food is something that we can not live without, we need to eat everyday and trying to find the best food around us. Reading the food blog can help us to find the food that we want and reduce the bad experience on dining. Everyone can enjoy the joy of cooking no matter you are good at cooking or not, people can learn it anytime and anywhere since we have plenty of food blog, we can follow the recipe that we want and have a good lifestyle.
People can read and learn from the food blog, also they can upload their own food blog easily, this is a community that welcome anybody to share and communicate with other.
Tammy's Blog 